The ability to collect, store and normalize large volumes of data while creating a way to persistently identify profiles across digital touchpoints has been the holy grail for many marketers. Traditionally, Data Management Platforms (DMPs) have been used to fulfill this role, but their reliance on anonymous IDs, the lack of personally identifiable information (PII), and their focus on paid channel optimization has led marketers to look for other alternatives.

This is where Customer Data Platforms (CDPs) come into play. Thanks to their usage of known IDs, PII, and their focus on owned channel personalization, they might just provide the coordinated action across all touchpoints and channels that marketers have been seeking all along. But as more and more companies look to brand themselves as CDPs, a little research can go a long way to avoiding potential frustration and going with the wrong option.

In this article, you’ll learn about the CDP field as it stands today, and how to differentiate CDPs that started on the digital AdTech side from those that started on the PII MarTech side, as well as the differences in both their strengths and weaknesses.

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Team messenger apps are a great addition to the workplace, especially in today’s environment where working from home and flexible work schedules are the norm. However, it’s easy to forget that just like unbulleted emails and leaving used Tupperware in the company fridge, there are some behaviors that are frowned upon when using office communication tools.

In this article, you’ll review 5 basic rules that professionals must be mindful of when using a team messenger application in the office or remotely. Always keep them in mind to avoid awkward situations and the office blacklist.

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Every day, new IoT devices are powering up around the world. Each one represents a source of insights into customer behavior and provides the data required to create and monitor impactful strategies. On the flip side, all of them also represent a possible entry point for malicious software and cybercriminals to steal sensitive business information and permanently damage an organization’s reputation.

To counter this threat, enterprise security has gotten increasingly elaborate and effective at creating multiple security systems depending on the property of each device and its relationship with the customer.

In this infographic, you’ll learn about the 7 properties that help modern IoT devices stay safe from cyber attacks and keep hackers at bay.

View: The 7 properties of highly secure devices

Public institutions provide hundreds of services, and each of them represents an opportunity to use digital to increase their efficiency and reach. But so many options can seem overwhelming, and crafting a compelling, insight-filled narrative can go a long way to effectively transmitting the real benefits that governments can experience with digital transformation.

In this infographic, we’ll provide you with the most common scenarios that provide opportunities for governments to go digital with Microsoft for Government. We’ve also included examples of impactful solutions for each scenario that have allowed public institutions to obtain outstanding results with digital. After reading it, you’ll be better equipped to craft attention-grabbing pitches for all branches of government institutions including Civilian Government & Public Safety, and Defense & Intelligence.

View: Microsoft for Government: narrative, scenarios, and solutions

So you’ve just arrived at the office, booted up your computer or laptop, and filled your first cup of coffee. You sit back down, take a sip, and what do you see? Chances are it’s a login screen. Hastily, you type in your username and password and get on with a productive day. At least that was the idea, until you remember you forgot to send Karen from HR your vacation request form. You try to reach her by email but to no avail, so you boot up the informal messenger that everyone in the office uses because the legacy messenger set up years ago crashes when you send so much as an emoji. But of course, you once again need to type in your login info, only to see that Janice is not online. So ultimately you end up making two trips to HR (on the first trip, you forgot to staple your vacation balance because the document is stored in a separate internal SharePoint) to finally get your vacation approved.

Ready to throw your computer out a window yet? We don’t blame you. This scenario may seem comical, but it’s a reality that thousands of employees must endure thanks to the lack of a single, unified digital workspace. Preferably one that can be implemented across your entire organization and serve as a hub for all documents and teams to collaborate, within and across projects.

After reading this infographic, you’ll learn how each department within your business can utilize Microsoft Teams to become more efficient, store documents securely, and collaborate seamlessly with any peer or colleague.

View: Empower your entire organization with Microsoft Teams

Data is everything in today’s digital world. Simply put, those businesses without the means to accurately extract data from their processes adapt more slowly than those that do. And in a world with increasing customer expectations and constantly evolving technology, gaining access to this information is no longer just a choice.

There is a bright side to this situation, though. As technology becomes more accessible, so do your options for implementing and creating successful digital strategies. Today’s leading platforms like Microsoft Azure IoT are not only easier to deploy, but also more flexible in their requirements and maintenance, giving your company the choice of executing them in the way that best aligns with your objectives.

Subscribe now to learn how digital transformation and the IoT can put you in total control of your business, as well as how you can get started with Microsoft.

View: Measure value, efficiency, and cost effectiveness with accurate, real-time data. Subscribe now to learn more about Microsoft Azure IoT.

Cloud technology has enabled faster services, increased productivity, and happier workers for organizations of all sizes. But perhaps the most important characteristic of the cloud is its ability to keep your data safe from cyber attacks or physical hardware damage. And given the obsolete software and large amounts of paperwork still in use by public institutions today, this ability becomes critical.

Subscribe now to learn more about how your organization can use Microsoft for Government to increase security while empowering its employees, services, and citizens.

View: Protect your agency’s database and citizen information by moving to the cloud. Subscribe to learn more about Microsoft for Government.

How do you increase the scale of your business without compromising your teams’ work structure and methodologies? Truth be told, there is no single answer to this question, but there is one solution that has been proven to yield outstanding results for today’s leading enterprises: digital collaboration. However, the real challenge lies in choosing the correct platform on which to build your modern workplace—one that provides the flexibility, efficiency, and customizability that complements your work methodologies and empowers your employees.

Thankfully, one such platform exists, and is currently being utilized by today’s industry leaders to complete fascinating, intricate projects around the world. Subscribe now to learn how Microsoft Teams can become the best tool for your workforce to reach its full potential, and how your business can go from local to global with Microsoft cloud.

View: Transform your business from local to global with digital collaboration. Get started with Microsoft Teams.

Many companies would view competing in industries where labor-intensive tasks, disconnected data sources, and paper-based processes are the norm as a hard challenge. Others, like Finning—the world’s largest Caterpillar dealer—saw this as an opportunity to disrupt and innovate within the construction industry through digital transformation.

Watch this video to learn how Finning collaborated with a Microsoft Gold Partner to enable the unification of disparate data sources using IoT devices, and how this strategy allowed the company to substantially upgrade its customer service experience.

So far, we’ve extensively covered the topic of how digital transformation enables governments to become more efficient and increase the scope of their services. We’ve learned how digital allows them on a general level to better manage their budgets, protect their taxpayers’ data, increase their productivity, integrate siloed information to gain accurate insights, and eliminate paperwork.

But what about the people who use these digital collaboration tools on a daily basis?

In this video, you’ll step into the shoes of Raymond, a social worker who spends most of his time in the field solving complex cases that require careful analysis to make the right choices for the city’s most vulnerable citizens. You’ll also learn how the New York Administration for Children’s Services office uses Microsoft Dynamics 365 to give their workers access to accurate insights that allow them to successfully care for the wellbeing of the city’s children.